Quay Digital Scotland / Daily Record Launches Bluetooth Advertising Network In Partnership With Secc Glasgow

Quay Digital Scotland, online arm of the Scottish Daily Record & Sunday Mail Ltd., has launched the first in a planned rollout of Scottish Bluetooth advertising network locations.

Partnering with the SECC Glasgow, Quay Digital Scotland brings mobile proximity Bluetooth marketing to Scotland’s largest and most successful events venue.

Denise West, Advertising Director of the Scottish Daily Record says “In line with our aggressive online expansion as Scotland’s largest media outlet, Quay Digital Scotland are excited to now be in a position to offer Bluetooth advertising campaigns direct to our clients. This technology delivers targeted multimedia content directly to users mobile phone handsets within the footfall area of the SECC concourses.

We are delighted to add this media channel to our existing print, online and mobile platforms, with further network installations planned moving forward throughout 2009 to deliver a truly pan-Scottish Bluetooth advertising network.”

Fiona Crichton, Commercial Manager at SECC says ' This relationship with Trinity Mirror offers brands, businesses and organisations the opportunity to market strategically to the diverse variety of demographic and ever increasing footfall that Scotland's largest and most successful entertainment, conference and exhibition centre offers. SECC has embraced this technology at a time when the market is demanding more innovative out of the box media solutions. Our bluetooth promotional network can deliver a variety of creative images and messages from clients direct to the handsets of their target market.'

Have a look at...

Further details of the Quay Digital Scotland / SECC Bluetooth proximity advertising network.

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